ITL’s Information Access Division (IAD) co-sponsored, with the InterNational Committee for Information Technology Standards (INCITS) and the International Organization for Standardization (ISO), the First International Multimedia Application Formats (MAF) Awareness Event (AE) on April 28, 2007 in San Jose, CA. The program was chaired by Wo Chang of IAD and the event theme was “Connecting Multimedia Applications and Services.”
Over 60 industry, government, and foreign representatives attended this MAF Awareness Event. The program presentations included (followed with demonstrations):
This event introduced the ISO's newest multimedia standard, ISO/IEC 23000, also known as "MPEG-A", developed by ISO’s Moving Picture Experts Group (MPEG). MPEG-A aims to serve clearly identified market needs by facilitating the swift development of innovative, standards-based multimedia applications and services. A MAF specifies a combination of already standardized MPEG and non-MPEG tools providing an appropriate technical solution for a class of applications. These solutions are used for managing, searching, filtering, and accessing the exponentially growing amounts of public and private multimedia content found on the Internet, digital broadcast networks, and mobile devices. The MAF AE demonstrated powerful application and service technologies and helped lay out a migration path towards widespread usage of multimedia content for any organization wishing to provide a set of standard comprehensive and cost-effective content management and distribution services solutions for their customers. There were more than 120 companies who participated and more than 40 active organizations involved in developing these standards. To learn more about the MAF, please visit http://maf.nist.gov.
Wo Chang is the Deputy Chair for the US National Body for MPEG (INCITS L3.1) and chairs key ISO Ad Hoc groups including MPEG Content-based Search Framework on Query Format and Multimedia Application Formats. He also Co-chairs the JPEG JPSearch (JPEG Search) project.
Contact: Wo Chang, ext. 3439