Author(s):

Gena, Cristina

Title:

An Empirical Evaluation of an Adaptive Web Site

Publication:

Proceedings of the 7th International Conference on Intelligent User Interfaces

Keywords:

adaptive user interfaces; appeal; comparative evaluations; effectiveness; efficiency; enjoyment; predictability of application behavior; qualitative research methods; quantitative research methods; success metrics; usability; usability testing; user evaluation; user satisfaction

Paper Summary:

This paper describes the evaluation of an adaptive website that offers content, bookmarks, tools, and advertisements inferred from a user's actions. The evaluation compares the adaptive version of the website to a non-adaptive version, measuring:

• task completion time,
• amount of within page navigation, and
• satisfaction of users.

The results of the study found that users generally preferred the adaptive version and were successful using the system.

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